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Bitly Alternative: The Complete URL Shortener Comparison for 2026
The URL shortener market has undergone profound changes since 2020. Bitly, long considered the go-to reference, now faces fierce competition from innovative players offering advanced features at much more accessible prices. While Bitly maintains premium pricing and drastically limits its free offering, new alternatives like H0p are disrupting the market with plans starting at $5.99/month that include all professional features.


